Google Magic Formula is, at first glace, just a Google AdWords guide. But in truth it goes much deeper than that. It explains all the secret tricks and techniques that 99% of Google advertisers know nothing about. It gives you a full Google formula that will help you crash your competition and get more clicks and more conversions while paying less money to Google.
Google Magic Formula starts by giving you all the basics. You will learn all about writing your ads and publishing them, about keyword matching, click through rates, etc. Then, Google Magic Formula will provide you with a full step-by-step blueprint for optimizing all of your add campaigns. A word of warning here - don't expect miracles! Obviously you'll still need to pay for the clicks. But you'll be paying less than before and you'll be getting a lot of very qualified clicks. This way, the lessons from Google Magic Formula will help you to maximize your return on investment.